Within the home furnishings industry, Safavieh is most successful in combining the best of high tech and high touch. Safavieh has been considered the authority on fine quality, craftsmanship and style. The Safavieh brand has dedicated its talents and resources to providing uncompromising quality. We believe there is no equal to the durability, beauty and artistry of handmade rugs and well-crafted furniture. Safavieh focus its research and development on creating the highest quality products consumers can buy within a broad range of budgets.